Most waited for the campaign targeting the Trishow drivers network in the vicinity of the Kadawatha hub was conducted by the Rosewood team on 27th February with the patronage of the Trishow Society of Kadawatha. A Rosewood sticker was placed behind the driving seat of each and every Trishow to extend the branding visibility of the hospital to the passengers, and also a well-designed Cap was given away to all the Trishow drivers during the campaign to embark the physical evidence of the Rosewood brand. Apart from that a Loyalty card was issued to all the registered Trishow drivers offerning remarkable benefits for them to enhance the strategic partnership with them. The campaign was very successful and gave phenomenal results from day one onwards. The Rosewood marketing team is proactively planning to have these kinds of promotion activities throughout the year to strengthen the Rosewood Brand and to enhance our services to our clients to uplift the health sector in the country.